OPERATIVE INTELLIGENCE OI
OPERATIVE INTELLIGENCE OI
AI powered call centre analytics at scale
01. Overview
Discovering
the exact
reasons why customers
contact
Operative Intelligence is revolutionizing the customer service industry. Their AI-powered platform delivers deep, accurate, and unbiased customer insights by analyzing data across all business communication channels, enabling smarter, data-driven decisions.
Business level: Start-up
Market: B2B
Industry: Tech SaaS
Services 1: Light Brand Identity
Services 2: Brand Activation
Work completed @ QUPID
02. Challenge
Assisting a start-up in the very early stages to gain ground and market share and gain awareness
Operative Intelligence engaged with me early in their journey. After assessing their needs, we recognized they weren’t yet ready for full brand development but still required professional, polished touchpoints to establish credibility with their growing client base.
We focused on refining their visual and verbal communications, enhancing their market presence while allowing their positioning to evolve naturally. This approach laid the groundwork for a future strategic and identity overhaul, ensuring alignment with their audience as the brand matured.
03. Light Strategy & Light Identity
A visual facelift + better messaging + beautiful touch-points = successful take off
Our plan was simple: Break away from the typical SaaS look, elevate the brand with a premium feel, establish an authoritative voice, enhance clarity and engagement, and prioritize a strong digital presence.
What exactly we did:
Light visual identity
Clearer messaging and copy
New website
New stationary and presentation decks
Product videos
Landing pages
