ARSENAL FC X ADIDAS

Victory Through Harmony

01. Overview

One of Englands most historically famous & successful football teams

While working at 442 Design I contributed to the Arsenal brand along with Adidas & Puma on a large number of projects both big and small. Most notably, we helped them to create the amazing branded space, 'The Amoury' the flagship store located at the AFC Emirates Stadium, where I had the privilege of hand drawing the typography signage that now sits on the stadium.

Business level: Industry Leading Global Enterprise

Market: B2C

Industry: Sport & Entertainment

Services: Brand Activation

Work Completed @ 442 Design

02. Challenge

Years of challenges, years of wins

While working with Arsenal and their partners, Adidas and Puma, we were entrusted with ongoing high-stakes, high-impact projects to not only continue the historical brand’s reputation but to expand and modernise the experience for all fans of the “Gunners”. From digital to physical, we continued to deliver the true Arsenal experience that fans expected.

03. What we did

Crafting iconic spaces and experiences for Arsenal Football Club

Working with Arsenal Football Club at 442 Design was a career highlight, with many stories to tell. Two projects, in particular, stand out:

Winning the 2019 Scottish Design Award for Interior Design
Adidas and Arsenal FC entrusted the team at 442 Design with the redesign of their flagship store, The Armoury, located at the Emirates Stadium in London. Alongside this ambitious project, we also reimagined the senior management staff space, Chapman House. These spaces were crafted to deliver the ultimate Arsenal experience, celebrating the passion and dedication of their fans. The redesign of Chapman House went on to win the prestigious 2019 Scottish Design Award for Interior Design.
Recreating The Armoury’s signage through precision and craftsmanship
While working on The Armoury’s store signage, we encountered a significant challenge—the original typeface had been lost. To solve this, we traveled from Edinburgh to London to photograph the existing physical signage as a reference. Using these images, I meticulously analyzed the letterforms, shapes, and kerning to create a detailed grid. From there, I hand-drew the lettering to perfectly match the stadium’s existing signage, ensuring the final result aligned seamlessly with Arsenal’s iconic brand. To this day, my work proudly adorns the front of this legendary location.

These projects, among many others, allowed me to collaborate with Arsenal FC, Adidas, and Puma on spaces and experiences that honor the club’s legacy.

What exactly we did:

Award Winning Interior Branded Space Design

Physical Print Advertisements

Hand Draw Stadium Signage Typography

Digital Print Advertisements

2019-2020 Adidas X Arsenal New Strip Campaign

Various Brand Activation Touch Points