SKEDULO
SKEDULO
Powering deskless work
01. Overview
Empowering the deskless workforce through AI scheduling software
Skedulo is on a mission to empower the 2.7 billion deskless workers around the world—and the companies that rely on them. Through its innovative cloud-based software, Skedulo enables businesses across industries to seamlessly schedule, manage, engage, and analyze their mobile workforces, driving efficiency and connection in a deskless world.
Business Level: Start-up/ Scale-up
Market: B2B
Industry: Tech SaaS
Services 1: Brand Identity
Services 2: Brand Activation
Services 3: Senior-Band-Design Consulting
Work Completed @ Qupid Branding & @ Skedulo
02. Challenge
Supporting Skedulo through a comprehensive brand identity refresh and providing ongoing brand activation to ensure consistency and impact across all touchpoints.
While working with Skedulo, I’ve contributed to the success of numerous projects, from large-scale integrated advertising campaigns to targeted, short-term initiatives supporting both their external and internal brand. My work has played a key role in strengthening Skedulo’s identity during their $75 million Series C investment period, culminating in the creation of an updated, internationally recognized brand identity.
03. Brand identity refresh
Rebuilding Skedulo’s brand identity
for global impact and growth
Working closely with Skedulo’s temporary Senior Creative Director, I provided heavy support and consulting as we led the company through a refreshed brand identity redesign. While their existing brand strategy provided strong foundations, we identified areas where the brand’s visual communication lacked impact and missed opportunities to strengthen its competitive edge.
Our collaboration focused on realigning and elevating the brand’s visual identity to better reflect its values and connect with its audience. The result was an internationally recognized brand, resonating across key markets in the USA, Australia, and the UK. This transformation played a critical role in supporting Skedulo’s successful $75 million Series C funding round, contributing to their half-a-billion-dollar valuation and earning them coverage in the Wall Street Journal.
What exactly we did:
New Design system
New logo
Refreshed colour palette
Updated typography
Art direction
Brand templates
Iconography
Internal brand
Supporting graphics
04. Activation - Website
Bringing Skedulo’s digital home in line with their refreshed brand identity
After completing the rebrand, we focused on transforming these tools into tangible customer experiences. We brought the refreshed brand to life across various digital and physical touchpoints, with a standout feature being their digital home—Skedulo.com.
What exactly we did:
Refreshed messaging any copy copy
Redesigned existing back-end templates
Improved product assets
Updated general assets
Introduced video
05. Activation - Marketing
Capturing attention and building connection
What good is a revolutionary vision, mission, and product if no one knows who you are? Enter Skedulo’s marketing strategy. Through impactful campaigns across indoor and outdoor spaces, trade shows, and more, we secured our place in the minds and eyes of our target prospects—ensuring that when it comes to scheduling, it’s Skedulo.
What exactly we did:
Refreshed messaging any copy copy
Redesigned existing back end templates
Improved product assets
Updated general assets
Added video
06. Internal
Building belief from within: where culture drives the mission
A brand vision is a rallying cry, but a vision can only succeed with passionate supporters behind it. While an external image and presence are vital, an internal identity is equally important. Your people are the driving force behind your success, and your brand belongs to them as much as it does to your audience. Alongside Skedulo’s outward-facing professional image, we ensured the brand expressed itself internally, fostering belief, alignment, and a shared commitment to its mission.
What exactly we did:
Frontiers Event
Internal videos IWD
Internal Brand
Internal Comms
Internal Videos
