MADE BY GREEN
MADE BY GREEN
Making climate heros of us all
01. Overview
Empowering businesses
to become climate heroes
Made by Green is revolutionizing the garment industry with a bold vision: to make sustainability simple, accessible, and practical for businesses of all sizes. By offering high-quality, organic, and chemical-free garments, they empower companies to take meaningful action against climate change.
Business level: Start-up
Market: B2B/B2C
Industry: Clothing
Services 1: Brand strategy
Services 2: Brand identity
Services 3: Brand activation
Work completed @ Qupid Branding
02. Challenge
Disrupting the status quo of
unsustainable workwear
The garment industry is one of the largest contributors to environmental damage, with harmful chemicals, unsustainable practices, and plastic waste polluting our planet. Businesses seeking sustainable workwear often face limited, uninspiring options that fail to meet their needs for practicality, style, and accessibility.
Made by Green set out to tackle this challenge head-on, bridging the gap between sustainability and functionality. The goal was to create a premium yet approachable range of garments that empower businesses to take action, reduce their environmental footprint, and inspire others to follow suit.
03. Strategy & Immersion
Clarifying a bold mission to lead
sustainable change
Made by Green had a powerful purpose, but their vision needed clarity. By immersing myself in their business and customers, I helped uncover their mission and refine their values into a clear, actionable brand strategy. This positioned Made by Green as a trusted leader in sustainable workwear, inspiring businesses to join their mission for a greener future.
What exactly we did:
Mission & Vision
Values & Behaviours
Customer profiles
Brand X-Factor
Signature Idea
04. Brand Identity
Turning strategy into an identity
that attracts and connects
To bring Made by Green’s vision to life, I focused on creating an identity that resonates deeply with their audience. By combining confident, empowering language with clean and sustainable visuals, I aligned how they look and talk with the expectations and values of their customers.
This identity bridges the gap between their bold vision for sustainability and their audience's desire for practicality and style, ensuring that every interaction with Made by Green reinforces trust, connection, and action.
What exactly we did:
Logo & Logo Systems
Colour Palette
Iconography
Typography
Photography Direction
Supporting Graphics & Art Direction
Tone of Voice
Brand Personality
Messaging
05. Brand Activation
Activating Made by Green’s identity with
precise strategy-driven touchpoints
With a clear identity in place, the next step was to precisely activate Made by Green’s brand across key touchpoints. Rather than following a one-size-fits-all approach, I carefully identified where and how customers engage with the brand. Each activation—whether digital or physical—was tailored to the situational context, ensuring the identity communicated effectively and appropriately.
By leveraging the identity to create meaningful, context-driven interactions, we delivered consistent, high-quality experiences that reinforced Made by Green’s vision and positioned them as a trusted leader in sustainable workwear.
What exactly we did:
Website Design
T-shirts and bags
Packaging
Ad Templates
Social Templates
Print collateral
