LUDI
LUDI
Win the day. Every day.
01. Overview
Reinventing
the idea of
the boring commute
by re-wiring losses to wins
Ludi is on a mission to start a movement around changing the status quo on parts of our everyday that drain us, unmotivate us and activities that simply feel like a loss and turn them into a win. Ludi engaged me to help them truly clarify their deeper purpose and communicate this idea through a brand that would automatically generate supporters.
Business level: Start Up
Industry: Tech Lifestyle
Market: B2C
Services 1: Brand Strategy
Services 2: Brand Identity
Services 3: Brand Activation
Work completed @ QUPID
02. Challenge
01. Mental health.
Positively re-adjusting
pre-determined
ideas around boring everyday activities.
— Inject play into the everyday
02. Climate health.
Move humanity forward in our battle
for climate change.
At the heart of Ludi’s goal was an idea to turn borning everyday activiteis that as humans we hate or feel are a drag on our day and flip them to be something we look forward to, posotivily chnaging our mindset from negative to posotive and shifting the things that take from us to be somthing that gives to us.
— How do we turn this idea into a humanity serving successful business.
03. Strategy & Immersion
Cystlaizing, refining and transalting a powerful idea into a working movement to gain true brand members.
Building a strategy around a rally cry that irresistibly beckons supporters, customers, employees and investors to join a movement of mental and climate health.
What exactly we did:
Mission & Vision
Values & Behaviours
Customer profiles
Signature Idea
Brand X-Factor
04. Brand Identity
Giving strategy shape and sound to drive a movement
Strategy without form and presence is not practical; I took the core idea and feeling and channelled it into a ready-to-experience identity that represented both the business and the proud members of the brand.
Brand Personality
Supporting Graphics & Art Direction
Iconography
Logo & Logo Systems
Typography
Photography Direction
Tone of Voice
Messaging
Colour Palette
05. Brand Activation
Bringing a brand into the hands of it’s followers
Bringing Ludi to market consisted of creating a range of digital and physical touchpoints. I worked with Ludi to work out where and how would be best to engage with their audience we then created a set of tools to launch them off on their journey of recruiting followers.
What exactly we did:
Website Design
T-shirts
Packaging
Ad Templates
Social Templates
