BRAND
DESIGNER
MATT
(FLETCH)
FLETCHER
Helping brands define, refine, and communicate who they are through
brand strategy, identity, and activation.
A trusted consulting partner with 10+ years of experience, collaborating with brands of all sizes across the UK, AU, and US
FLETCH SHOWREEL 2024
A holistic approach to branding that drives meaningful connection
and lasting impact
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Design without strategy is like setting sail without a map. Every project I take on begins with a deep dive into strategy to ensure it's not only on course but poised for success. This foundational step guides the design process, ensuring that every decision aligns with the vision and drives measurable results.
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Identity is the bridge that brings strategy to life. Through striking visuals and carefully crafted language, I shape your brand's persona to captivate and engage. Every detail is designed to make your brand not just recognizable, but irresistible to your audience.
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A brand is not just seen—it’s experienced. I collaborate with you to pinpoint the key moments and touchpoints where your audience is most engaged, ensuring your brand leaves a lasting impression every time.
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The true power of a brand lies in its ability to transform prospects into loyal superfans. This is achieved through consistency, fulfilling promises, and delivering authentic value over time. Ongoing brand design and meticulous quality control ensure your brand stays relevant and resonates long-term. After all, branding is a marathon, not a sprint.
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"Matt Fletcher is the kind of brand designer and creative director you want on your team. He’s not just about making things look great (though he’s incredible at that); he’s a strategic thinker who knows how to bring a brand to life in a way that truly resonates. Matt gets the ins-and-outs of B2B SaaS and has this unique ability to connect creative strategy with the perspectives of different verticals, which is rare. Whether it’s pitch decks, video content, websites, digital ads—you name it—he consistently delivers top-notch work. Add to that his leadership and thoughtful creative direction, and you’ve got someone who’s always raising the bar. Highly recommend him to any brand looking to level up."
Bartek Woroniecki. Director Growth Collectly. US
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“Hard-working and diligent, Matt applied strong creative thinking to every task and always looked at different perspectives and ways to approach the work while working on a broad range of projects with clients as diverse as Adidas, Puma, Arsenal Football Club and The Royal Botanic Garden in Edinburgh.”
David Dunn Managing Director at 442 Design
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It was a pleasure collaborating with Fletch over my four years at Skedulo. His exceptional skills as a senior brand designer were evident in the fast-paced SaaS environment we operated in. Fletch played a major role in our rebranding efforts and was a fantastic partner in developing our advertising campaigns, website, and various marketing outputs. His creative insights and dedication were pivotal in our successful funding round, boosting our valuation to an impressive $0.5 billion.
Craig Panigiris Marketing Director Atlassian
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I've had the pleasure of working with Fletch for the past three years and appreciate his partnership in building amazing creative to power our various marketing campaigns. Fletch has the rare ability to look beyond the tactical and really think through how a brand should be represented across a variety of channels. His strategic vision and natural curiosity helped our brand stand out and achieve record pipeline growth.
James Huddleston | VP Marketing, Skedulo. US
CASE STUDIES.CASE STUDIES.CASE STUDIES.CASE STUDIES
CASE STUDIES.CASE STUDIES.CASE STUDIES.CASE STUDIES
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A selection of successful brand projects, each showcasing diverse strategies and creative executions across multiple mediums.
